OUR BFSG GUIDELINE

Find out more about digital accessibility with our BFSG Guide.

OUR GREEN DATA GUIDE

Find out how to save even more data in our Green Data Guide.

OUR GREEN CODING GUIDE

Learn more about sustainability in programming with our Green Coding Guide

VAST GREEN

As a responsible company in the digital marketing sector, Vast Forward has set itself the goal of implementing a holistic sustainability strategy.

We want to make a sustainable, measurable contribution against the framework of generally accessible, scientific findings and as support for the transition to a low-carbon economy.

In doing so, we are taking on a number of new challenges, which we are addressing through measures such as tracking our digital supply chains in a transparent process.

This path is exciting and, as we see it, absolutely necessary if we are to make a real difference beyond offsetting, which continues to be a widespread method that unfortunately cannot yet be completely replaced. After all, we are an organization that thrives on the people in the team and only as a team can we take the path to a more sustainable future.

AKTUELLES VON VAST GREEN

Jun 2025

AI & Sustainability

As AI chatbots become ubiquitous, questions about their sustainability footprint are rising: Should you cut back on your own AI usage? The answer depends entirely on your personal convictions and circumstances. In this blog post, we aim to offer a holistic overview of AI and sustainability, demonstrating that energy consumption is just one piece of the puzzle. We delve into water use, CO₂ emissions, e-waste, product lifecycles and social justice and ask whether focusing on individual “prompting” distracts from systemic challenges like data-center regulation and corporate transparency.

Jun 2025

BFSG Summary

Over the past weeks, we’ve shared five tips to help make your websites accessible. In this post, we’re summarizing those tips again so you can keep an overview.

May 2025

Gender Guide

On May 27, the 13th German Diversity Day invites us to revisit the gender-inclusive language debate: Why does “Kolleg*innen” matter, and how does Judith Butler’s idea that “gender is performative” turn language into a tool for real equality? Discover how a 2024 study with 218 primary-school students showed that gender-equitable wording expands girls’ visions of future careers and why Vast Forward’s own Gender Guide strikes a balance between clarity, readability, and full inclusion.

Apr 2025

Because the Internet is no playground

Vast Forward regularly donates to a project that is particularly close to our hearts: The educational work of the Association of German Criminal Investigators (BDK) for children and young people. The brochure published by the BDK teaches young people how to navigate digital media safely - in an understandable, well-founded and nationwide format.

Mar 2025

The Accessibility Improvement Act (BFSG)

With enforcement of the German Barrierefreiheitsstärkungsgesetz (Accessibility Strengthening Act, BFSG) in June 2025, this article offers an overview of digital accessibility from early Web Content Accessibility Guidelines (WCAG) to the BFSG itself. The new law mandates barrier-free digital access for both public, and private sectors, highlighting the need for collaboration between technological and design efforts when trying to achieve inclusivity for digital environments.

VAST-GREEN-PRINZIPIEN

Based on the teams’ existing basic mindset and personal commitment to sustainability, VAST FORWARD identified key VAST GREEN principles to serve as the framework for our sustainability strategy:

2023

2022

2021

2020

2019-2020

2015-2019

2015

2014

2008

VAST GREEN – Our new normal

  • Follow the path: Finish Green Data and Green Coding Guide
  • Start with yourself: Revised all of our website in terms of sustainability
  • Do Not Just Compensate: Reporting “emission neutrality” with Wilderness
  • Green Data: Online challenge with the network
  • It’s all about the dialogue: Launch Vast Class
  • BNW – Member of “Fachgruppe Digitales

THE WINDS ARE GOOD. WE ARE MOVING FORWARD!

 

IT’S GETTING SERIOUS.

  • Expansion of our GREEN team: Welcome Vero, Tanja & Andrea! 
  • Describing the process framework for VAST GREEN
  • The whole team starts with the implementation of the VAST GREEN strategy 
  • VAST GREEN gets a product owner: Welcome Julia! 
  • We are live: Live launch of the VAST GREEN website!
  • SDG 17 “Partnerships to achieve the goals”: 
  • VAST FORWARD Membership in the BNW
  • Look at the facts: Launch Sustainable Fridays

GREEN, GREEN, GREEN HAS ALWAYS BEEN OUR COLOR

  • Let’s go GREEN: First sustainability survey 
  • Knowledge is power: First L&L on the topic of sustainability 
  • VAST FORWARD goes VAST GREEN: Complementing our corporate values
  • Getting serious: VAST GREEN gets a strategy – developed along with Alyssa Jade McDonald-Bärtl

IT’S GETTING HOT IN HERE.

  • It’s getting hot in here: Kickoff sustainable change process VAST GREEN

WE ONLY ADD SALT TO OUR SOUP.

  • Remote work becomes our standard
  • Downsizing our office space
  • GRRRL PWR: organic growth – as an all-women team
  • 50% a year VAST sails energy self-sufficient – thanks to a PV system
  • We desalinate: VAST is 75% self-sufficient in drinking water per year thanks to a desalination plant

OFFICE IS WHERE YOUR HEART IS. AND SOMETIMES WHERE YOUR BOAT IS.

  • Maren & Matthias fully move onto their sailing boat “VAST” 
  • Our way to the office: car-free
  • “100% remote”: is our goal

SUSTAINABILITY? THOUGHT THROUGH FROM THE BEGINNING

  • We need no paper: We are almost paperless
  • Harmonization of our cloud infrastructure

JEDEM ANFANG WOHNT
EIN ZAUBER INNE

  • Foundation of VAST FORWARD GmbH by Maren in Hamburg
  • Structured as a network agency since foundation
  • We keep it small: “mobile office” from the beginning

VAST GREEN TEAM

Founder
Maren Wagener
Second Chair
Matthias Wagener
Project Management
Accounting
Simone Bang-Christensen
Project Management
Event Coordination
Maria Trommer
Project Management
Corporate Creative
Vanessa Stier
Sustainability Management
PR Communication
Julia Koç
Project Management
International Affairs
Jenny Bittroff
Developer
Green Coding Specialist
Robert Göse
DO YOU STILL JUST
WANT TO COMPENSATE?