As a responsible company in the digital marketing sector, Vast Forward has set itself the goal of implementing a holistic sustainability strategy.
We want to make a sustainable, measurable contribution against the framework of generally accessible, scientific findings and as support for the transition to a low-carbon economy.
In doing so, we are taking on a number of new challenges, which we are addressing through measures such as tracking our digital supply chains in a transparent process.
This path is exciting and, as we see it, absolutely necessary if we are to make a real difference beyond offsetting, which continues to be a widespread method that unfortunately cannot yet be completely replaced. After all, we are an organization that thrives on the people in the team and only as a team can we take the path to a more sustainable future.
As AI chatbots become ubiquitous, questions about their sustainability footprint are rising: Should you cut back on your own AI usage? The answer depends entirely on your personal convictions and circumstances. In this blog post, we aim to offer a holistic overview of AI and sustainability, demonstrating that energy consumption is just one piece of the puzzle. We delve into water use, CO₂ emissions, e-waste, product lifecycles and social justice and ask whether focusing on individual “prompting” distracts from systemic challenges like data-center regulation and corporate transparency.
Over the past weeks, we’ve shared five tips to help make your websites accessible. In this post, we’re summarizing those tips again so you can keep an overview.
On May 27, the 13th German Diversity Day invites us to revisit the gender-inclusive language debate: Why does “Kolleg*innen” matter, and how does Judith Butler’s idea that “gender is performative” turn language into a tool for real equality? Discover how a 2024 study with 218 primary-school students showed that gender-equitable wording expands girls’ visions of future careers and why Vast Forward’s own Gender Guide strikes a balance between clarity, readability, and full inclusion.
Vast Forward regularly donates to a project that is particularly close to our hearts: The educational work of the Association of German Criminal Investigators (BDK) for children and young people. The brochure published by the BDK teaches young people how to navigate digital media safely - in an understandable, well-founded and nationwide format.
With enforcement of the German Barrierefreiheitsstärkungsgesetz (Accessibility Strengthening Act, BFSG) in June 2025, this article offers an overview of digital accessibility from early Web Content Accessibility Guidelines (WCAG) to the BFSG itself. The new law mandates barrier-free digital access for both public, and private sectors, highlighting the need for collaboration between technological and design efforts when trying to achieve inclusivity for digital environments.
Based on the teams’ existing basic mindset and personal commitment to sustainability, VAST FORWARD identified key VAST GREEN principles to serve as the framework for our sustainability strategy:
